Author Archive
INFOMERCIALS 101 – The Backend
Okay, so now you have your product, the production is complete, your media buying is in place and you are ready to launch. NOT SO FAST SPARKY! What happens once the show is on the air is as important as – often even more important than – the “front end”. Even with a great product, [...]
THREE YEARS IN A ROW
Salt Lake City, Utah — For the third consecutive year the infomercial production company, Barry Marketing Group has just been awarded the “Best of Salt Lake City” award in the Television Film Production category by the US Commerce Association. According to the USCA only 1 in 120 (less than 1%) 2011 Award recipients qualified as [...]
MORE INFOMERCIAL PRODUCTION AWARDS
Salt Lake City, Utah —Infomercial production company, The Barry Marketing Group has just been awarded two more EMPix Awards for outstanding video production. “We received two gold awards, one award in the Videography category and one for our editing,” said President, Bill Kittel. “These both were for our Little Giant Ladders E-mail blast which also [...]
Two More Awards For Barry Marketing Group!
Salt Lake City, Utah – – – The Barry Marketing Group, the leading Utah-based direct response infomercial production firm has been awarded two more Telly Awards for their television production work for the new Select Step Ladder by Little Giant. “We are especially excited about this year’s awards, because our production team has been honored [...]
Little Giant Ladders Launches Retail Campaign
Salt Lake City, Utah – – – Little Giant Ladders has launched a special Father’s Day promotion with Home Depot. The national television campaign runs in both the U.S.A (Home Depot and select Ace Hardware) and Canada (Home Depot and Canadian Tire). Select Step(tm) – Little Giant’s latest ladder innovation, with ten new innovations and [...]
Infomercial Production Firm Launches Fourth Little Giant Show
Salt Lake City, Utah – The Barry Marketing Group, an adverting and marketing firm based in Salt Lake City has launched the fourth infomercial for Little Giant Ladders. It features their newest ladder innovation, the Select Step. In addition to writing and producing the half-hour show, Barry Marketing also handles the media buying and works [...]
Infomercial Production Firm Launches Fourth Little Giant Show
Salt Lake City, Utah – The Barry Marketing Group, an advertising and marketing firm based in Salt Lake City, has launched the fourth infomercial for Little Giant Ladders. It features Little Giant’s newest ladder innovation, the Select Step. In addition to producing the half-hour show, Barry Marketing also handles the media buying, and works with [...]
Little Giant Ladder’s Climb to the Top
Wing Men: Little Giant Ladder’s Hal and Art Wing fondly recall their company’s early beginnings and explain how direct response television helped take their ladder to new heights. BY RICK PETRY Yodel-Ay-Ee-Oooo may not be the first word that comes to mind when one thinks of ladders. Yet, this very call provided the breakthrough that [...]
Barry Marketing Group Receives 2010 Best of Salt Lake City Award
U.S. Commerce Association’s Award Plaque Honors the Achievement NEW YORK, NY, July 11, 2010 — For the second consecutive year, Barry Marketing Group has been selected for the 2010 Best of Salt Lake City Award in the Television Film Production category by the U.S. Commerce Association (USCA). The USCA “Best of Local Business” Award Program [...]
INFOMERCIAL COMPANY WINS MORE AWARDS
Salt Lake City, Utah – Utah-based Barry Marketing Group has been awarded both a Platinum and a Gold EMPixx award for their production of the new infomercial for Los Angeles-based CarMD. The annual awards are presented by The American Pixel Academy and drew nearly 700 entries. “We’ve been working over a year on the CarMD [...]