Utah Marketing Company Wins Four Telly Awards
Fountain Valley, CA — The Barry Marketing Group, Utah-based producers of the new CarMD infomercial, today announced they have received four Telly Awards for the production. Barry Marketing won two awards for Videography & Cinematography, and one each in the automotive and miscellaneous products categories.
“We are pleased to be recognized for our collaboration with CarMD,” said Patricia Kittel, Vice President at The Barry Marketing Group and writer and director of the CarMD infomercial. “The CarMD automotive health system is one of the most useful and high-quality products we’ve had the pleasure of marketing.”
The Telly Awards honor the very best local, regional, and cable television commercials and programs, as well as the finest video and film productions, and work created for the Web. Winners were selected from over 11,000 entries from all 50 states and 5 continents.
In addition to the production of the CarMD infomercial, The Barry Marketing Group also handles the national CarMD television and print media buying, public relations and the call center efforts.
About The Barry Marketing Group
The Barry Marketing Group is a network of advertising, marketing and public relations professionals specializing in results oriented advertising and direct response marketing campaigns. Group members have years of experience with many of today’s largest and most successful national and international companies. For more information visit http://www.barrymarketing.com.
The Barry Marketing Group Infomercial Succeeds for CarMD
Fountain Valley California, March 31, 2010 - - As reported in the Corporate Case Study of the March Response magazine, the CarMD infomercial produced by The Barry Marketing Group, in conjunction with Infomercial Consulting, kicks off a major direct marketing campaign.
The case study confirms the success of the Barry Marketing Group production for CarMD, which is generating a positive media efficiency ratio (MER) of “more than 2:1 and, at times even more than 3:1.”
“Going into an infomercial, you can never fully prepare for an endeavor like this,” Art Jacobsen, CarMD Director of New Business Development for the Los Angeles based company, told Response magazine. “You have to revisit marketing, messaging, sales, distribution channels, returns, warranties, order fulfillment, shipping.”
In addition to producing the 28.5 minute infomercial, The Barry Marketing Group shot and edited the entire project, captured the testimonial interviews and handled the call center evaluations, contract negotiations, operator scripting and television media buying.
Currently, The Barry Marketing Group and InfomercialConsulting.com are spearheading the shopping channel exposure, radio and print campaigns, in addition to the retail launch of CarMD.
“CarMD is an easy-to-use, inexpensive, yet very robust system for car owners to finally have access to the same information mechanics have – including cost of repairs,” said Bill Kittel, President of The Barry Marketing Group. “Car owners are now in control of the health of their car. It’s a great product that everyone who owns a car definitely needs.”
Along with the revamped Web site, future CarMD plans include more radio spots, a boost in online social media, and a continuation of the television campaign. Later this year, CarMD will take its long-form television show international, starting with Canada and Mexico.
About The Barry Marketing Group
The Barry Marketing Group is a network of advertising, marketing and public relations professionals specializing in cost effective, results oriented advertising and marketing campaigns. Group members have a vast amount of experience with many of today’s largest and most successful companies. For more information visit http://www.barrymarketing.com/
New Infomercial Released From Barry Marketing
Los Angeles, California - - - CarMD (CarMD.com) has picked leading Utah-based infomercial production company, The Barry Marketing Group, to produce and air a new half-hour national television infomercial.
CarMD is an award-winning (PC World and the 2007 CES Innovations) diagnostic system which allows owners to quickly and easily check their vehicles when the “check engine” light comes on, have a detailed diagnosis of the problem and an estimate of the cost for a mechanic in their area to repair the problem, as well as a parts estimate to do it themselves, and access to real time advice from ASE Certified automotive technicians. The CarMD diagnostic tool, software and database work on every car, truck, mini van and SUV sold in North America since 1996.
“We are excited to be working with this great company and this wonderful product,” said Barry Marketing Group President, Bill Kittel. “Cars have become very complicated, even for experienced mechanics. It’s great to now have a tool that lets car owners know what’s going on with their vehicle so they can save time and money on maintenance and repairs.”
In addition to production of the Infomercial, Barry Marketing Group will also handle the national media buying, coordinating the backend functions of the direct response operations, and implementation of an integrated marketing campaign.
Barry Marketing Group Receives 2009 Best of Salt Lake City Award
WASHINGTON D.C.– Barry Marketing Group has been selected for the 2009 Best of Salt Lake City Award in the Television Film Production category by the U.S. Commerce Association (USCA).
The USCA “Best of Local Business” Award Program recognizes outstanding local businesses throughout the country. Each year, the USCA identifies companies that they believe have achieved exceptional marketing success in their local community and business category. These are local companies that enhance the positive image of small business through service to their customers and community.
Various sources of information were gathered and analyzed to choose the winners in each category. The 2009 USCA Award Program focused on quality, not quantity. Winners are determined based on the information gathered both internally by the USCA and data provided by third parties.
About U.S. Commerce Association (USCA)
U.S. Commerce Association (USCA) is a Washington D.C. based organization funded by local businesses operating in towns, large and small, across America. The purpose of USCA is to promote local business through public relations, marketing and advertising.
The USCA was established to recognize the best of local businesses in their community. Our organization works exclusively with local business owners, trade groups, professional associations, chambers of commerce and other business advertising and marketing groups. Our mission is to be an advocate for small and medium size businesses and business entrepreneurs across America.
SOURCE: U.S. Commerce Association
CONTACT:
U.S. Commerce Association
Email: PublicRelations@us-ca.org
URL: http://www.us-ca.org
###
INFOMERCIAL PRODUCTION IN UTAH
Infomercial production in Utah is a wise move for any company looking for a high-quality, low cost production. In addition to The Sundance Film Festival, Utah is home to a thriving feature film industry, which has attracted many very talented producers, directors and crew.
Located just an hour and a half flight from Los Angeles/Hollywood, many high-profile feature films, most recently Mission: Impossible 2, the High School Musical franchise, American Pastime, Daddy Day Camp, Forever Strong and several scenes in Pirates of the Caribbean: At Worlds End- plus many television shows- are filmed in and around the Salt Lake City area.
As a Right-To-Work state, and one with extremely diverse geography, feature films and commercials made in Utah are often more cost-efficient than those produced on either coast. However, since Utah has become known as “Hollywood’s Back Lot,” production qualities are very high; consequently, Utah has hosted the production of many award-winning and record-breaking infomercials such as Total Gym, Little Giant Ladders, Bowflex, and countless others.
The Barry Marketing Group has been involved in commercial and infomercial production since 1986 and would be happy to discuss the options of filming in Utah with anyone interested in considering Utah for their future commercial productions.
Infomercials lack starpower after Billy Mays death
By Sinead Carew
NEW YORK (Reuters) - After starting out selling household wares on the boardwalk in Atlantic City, Billy Mays made it big in advertising when he took his sales skills to television to promote a stain remover.
Now the infomercial industry is in need of a new star after the death on Sunday of Mays, 50, its most famous pitchman — known for his blue shirts, black beard and a tendency to shout out out his wares.
Mays’ “regular guy” approach was his biggest asset for convincing viewers to buy things they never knew they needed.
“The thing about Billy was that he was an average guy so he could relate to the average guy,” said A.J. Khubani, chief executive of product marketer TelleBrands, which often hired Mays. He said Mays picked up a lot of his sales skills by taking note of the reactions of customers he met in person.
Khubani said he plans to go ahead with a new marketing campaign due to start next Monday for an in-car gadget, which he hopes will be Mays’ most successful TelleBrands pitch. But he said it was unclear how his death would affect sales.
Mays, also a star in Discovery Channel’s PitchMen reality TV show that documents his search for new inventions, became a familiar face through infomercials — known in the industry as direct response ads, where viewers are promised discounts if they call to make a purchase immediately after a commercial.
A Florida medical examiner said Mays had heart disease, which could have caused his sudden death at his home in Tampa, Florida.
“It was his enthusiasm. When he found a product he could believe in he was very, very enthusiastic. That was infectious to the buyers,” said Bill Kittel, president of Barry Marketing Group, a consulting firm that produces infomercials.
INFECTIOUS ENTHUSIASM
Infomercials often last almost 30 minutes and air in the middle of the night, when broadcasters are looking to make some money when most viewers are asleep. But Mays was well known for achieving big sales in much shorter ad slots.
After years selling at fairs and trade shows, he went on TV in the late 1990s to promote a stain remover called OxiClean for a family-run business Orange Glo International, which sold the OxiClean brand to Church & Dwight in 2006.
Joel Appel, then head of Orange Glo, said his father Max hired Mays after seeing his live pitches at trade shows.
“They were competing against each other trying to sell products live. My father’s microphone broke and Billy helped him out,” said Appel, describing his father’s first meeting with Mays in Philadelphia. “We just thought he was the best pitchman, the best with the people.”
Even after he became successful, Appel said Mays continued to work hard doing live demos as well as TV ads. “He’d go and sell 100,000 units on television but the next day he’d spend 20 minutes answering questions” for an old lady at a store product demonstration, he said.
Infomercial specialists say the weak economy has helped their business because more people are staying at home and looking for bargains on TV.
Asked who could be the next heavy hitter in the infomercial world, several industry executives had the same answer: no one in a group of as many as 40 TV promoters is as well recognized as Mays, including his PitchMen show co-star, Anthony Sullivan.
Sam Catanese, CEO of Infomercial Monitoring Service, said marketers saw Mays as a valuable spokesman because consumers trusted him. “It’s going to be hard to fill his shoes because he could sell a product because of his recognition,” he said.
“There are a lot of pitch people but they’re not as out front as Billy,” he said.
(Reporting by Sinead Carew; Editing by Richard Chang)
Copyright 2009 Reuters
Barry Marketing Group Launches New FRIIS Campaign
Salt Lake City, Utah - - -The Barry Marketing Group, a leading infomercial marketing company has launched another new Direct Response campaign. The FRIIS Coffee Savor is a designer canister with a patented one-way valve that allows the gasses that are generated in roasting and grinding, which degrade coffee flavor, to escape. The FRIIS Freshness Valve(tm) also stops moisture, light and air (which also degrade the flavor) from entering the canister, allowing coffee to stay fresher longer.
In addition to producing the television campaign (two minute, one minute and thirty second spots) The Barry Marketing Group also assisted with product design and packaging, and is handling the media placement and ongoing strategic planning.
New Infomercial Campaign
The Barry Marketing Group, a full service film and video production company, has just launched a new short-form infomercial television campaign in California for The American Credit Foundation.
ACF is a non-profit foundation providing credit counseling for families and individuals with credit problems, plus free newsletters and a booklet called Become Debt-Free in Record Time. The new direct response campaign will expand the foundation’s reach and services to the California area. Further information is available at AmericanCreditFoundation.org.
Barry Marketing group is managing the complete direct response campaign, providing script development, high definition video shooting, editing and targeted media buying.
INFOMERCIAL PRODUCTION TRIAGE
Salt Lake City, Utah - - November 24, 2008 - - Barry Marketing Group, the award winning, Utah television production company, today announced a new video and film production service – Infomercial Triage©.
“Over the years, we have been involved in so many award-winning and record breaking direct response campaigns, that we are continually asked to “fix” existing shows – many from major Direct Response production companies,” said Bill Kittel, company president. “In addition to the Little Giant Ladder campaign, our team has been involved in productions for The American Credit Foundation, HealthRider, BowFlex, TV Guardian – The Foul Language Filter (with MaryLou Retton) and many others.
Since we receive so many requests to help fix existing shows, it seemed to make sense to add a new marketing service, Infomercial Triage. Our team reviews the show and then looks at what it will take to make the show profitable,” Kittel added. “Sometimes shows need ‘major surgery’, but often minor ‘out patient procedures’ make all the difference in profitability.”
Barry Marketing Group is a full service advertising campaign management agency, with film, video and print production, media buying and internet marketing services.
Little Giant Solutions Deploys Military Secrets In New Ladder
SPRINGVILLE, Utah – August 8, 2008. Little Giant Solutions recently announced the release of the Little Giant® RevolutionXETM multi-use ladder system. The RevolutionXE, which is based on the original Little Giant Ladder design, weighs 20 percent less than any competing multi-use ladder. Little Giant Solutions recently secured the exclusive rights to LiteWaveTM technology (the same secret alloys and processing techniques used in many of the military’s aircraft in development). Ryan Crawford, Little Giant Solutions director of engineering says, “Adapting this technology to make it work in a ladder was challenging—but worth it. We have engineered the lightest, strongest 300-pound-rated multi-use ladder in the world.”
Art Wing, president, explains, “Our license agreement is very specific. I can’t even tell you how the material is processed. But I can tell you it is the lightest, strongest material we’ve ever used.” With a combination of light weight and interesting new features, the RevolutionXE redefines the category created by its predecessor, the original Little Giant Ladder.
Manufactured here in the US, the RevolutionXE also sports innovative patent-pending features, including the MAG4TM hinge with magnetic palm buttons for easy tool access and new, easy-to-use Rock LocksTM for quick adjustment.
Early testers of the Little Giant RevolutionXE have responded enthusiastically to its new features. Kevin Sanders, a Provo (Utah) electrical contractor, says “It’s all about speed and productivity for us. Until now, we’ve always carried around at least two or three ladders for different jobs. But this ladder is so light—it replaces all of those ladders and weighs about the same as my little four-foot A-frame. And it’s really quick to set up.”
Little Giant Solutions plans to use these and other new technologies in several upcoming product releases. Ryan Crawford adds, “We’re working hard to bring real improvements to our category, and the RevolutionXE is just the beginning.”
About Little Giant Solutions
Little Giant Solutions manufactures and distributes a complete line of climbing products and tools used by homeowners, professionals, and businesses throughout the world. The company boasts world-class R&D and manufacturing teams and is committed to being the innovation leader in the ladder industry.