Infomercial Consulting
INFOMERCIAL 101 – Positioning
Positioning is a more detailed look at the product, specifically how it’s perceived by the target market. It is important to remember that it’s not how we as marketers or inventors perceive the product that matters, instead it’s how the potential purchaser does. Effective positioning often requires either primary or secondary research. Care must be [...]
INFOMERCIALS 101 – Price and Offers
The price and the offer are absolutely critical elements in determining the success or failure of a direct response campaign. While these may seem very simple to determine, there are a number of issues to keep in mind. Obviously the first is profit against the COGS (cost-of-goods-sold) number. The COGS number is the total cost [...]
INFOMERCIALS 101 – Introduction
In the Direct Response industry, the term Infomercial generally refers to “long–form” (28.5 minute) direct response television advertising. However, for our purposes, we will also include “short-form” (:30, :60, :90 and two minute) direct response television commercials. In other words, pretty much any television production that is designed to generate a phone call or web [...]
Utah Firm Launches Fourth Little Giant Infomercial
Salt Lake City, Utah – The Barry Marketing Group, an advertising and marketing firm based in Salt Lake City, has launched the fourth infomercial for Little Giant Ladders. It features Little Giant’s newest ladder innovation, the Select Step. In addition to producing the half-hour show, Barry Marketing also handles the media buying, and works with [...]
The Barry Marketing Group Infomercial Succeeds for CarMD
Fountain Valley California, March 31, 2010 – – As reported in the Corporate Case Study of the March Response magazine, the CarMD infomercial produced by The Barry Marketing Group, in conjunction with Infomercial Consulting, kicks off a major direct marketing campaign. The case study confirms the success of the Barry Marketing Group production for CarMD, [...]
INFOMERCIAL PRODUCTION IN UTAH
Infomercial production in Utah is a wise move for any company looking for a high-quality, low cost production. In addition to The Sundance Film Festival, Utah is home to a thriving feature film industry, which has attracted many very talented producers, directors and crew. Located just an hour and a half flight from Los Angeles/Hollywood, [...]