Television Production
INFOMERCIAL 101 – Positioning
Positioning is a more detailed look at the product, specifically how it’s perceived by the target market. It is important to remember that it’s not how we as marketers or inventors perceive the product that matters, instead it’s how the potential purchaser does. Effective positioning often requires either primary or secondary research. Care must be [...]
MORE INFOMERCIAL PRODUCTION AWARDS
Salt Lake City, Utah —Infomercial production company, The Barry Marketing Group has just been awarded two more EMPix Awards for outstanding video production. “We received two gold awards, one award in the Videography category and one for our editing,” said President, Bill Kittel. “These both were for our Little Giant Ladders E-mail blast which also [...]
INFOMERCIALS 101 – Price and Offers
The price and the offer are absolutely critical elements in determining the success or failure of a direct response campaign. While these may seem very simple to determine, there are a number of issues to keep in mind. Obviously the first is profit against the COGS (cost-of-goods-sold) number. The COGS number is the total cost [...]
INFOMERCIALS 101 – Introduction
In the Direct Response industry, the term Infomercial generally refers to “long–form” (28.5 minute) direct response television advertising. However, for our purposes, we will also include “short-form” (:30, :60, :90 and two minute) direct response television commercials. In other words, pretty much any television production that is designed to generate a phone call or web [...]
INFOMERCIAL PRODUCTION TRIAGE
Salt Lake City, Utah – – – Barry Marketing Group, the award winning, Utah television production company, today announced a new video and film production service – Infomercial Triage©. “Over the years, we have been involved in so many award-winning and record breaking direct response campaigns, that we are continually asked to “fix” existing shows [...]