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Infomercial 101 – Media Buying
Many people call this phase “the media test”. In actuality, you will not be testing the media – we know TV works – you are testing the show. How effective is the production at generating calls and sales? Since there generally are no accurate ratings for direct response, it is critical to run in networks, [...]
Infomercial 101 – Presentation
Now we are down to the place where many companies actually start – without actually going through the preliminary steps we’ve already discussed. As we have mentioned, the product should always be the star in every marketing strategy. While this may sound obvious, many times that is not the case. Often, the focus of the [...]
THREE YEARS IN A ROW
Salt Lake City, Utah — For the third consecutive year the infomercial production company, Barry Marketing Group has just been awarded the “Best of Salt Lake City” award in the Television Film Production category by the US Commerce Association. According to the USCA only 1 in 120 (less than 1%) 2011 Award recipients qualified as [...]
INFOMERCIAL 101 – Positioning
Positioning is a more detailed look at the product, specifically how it’s perceived by the target market. It is important to remember that it’s not how we as marketers or inventors perceive the product that matters, instead it’s how the potential purchaser does. Effective positioning often requires either primary or secondary research. Care must be [...]
INFOMERCIALS 101 – Price and Offers
The price and the offer are absolutely critical elements in determining the success or failure of a direct response campaign. While these may seem very simple to determine, there are a number of issues to keep in mind. Obviously the first is profit against the COGS (cost-of-goods-sold) number. The COGS number is the total cost [...]
INFOMERCIALS 101 – The Product
A successful infomercial (or direct response) campaign always begins with a viable product. There have been many examples over the years of inventors and companies spending many years and millions of dollars developing a product. Then many more months and dollars are spent creating a campaign, only to discover that very few people really want [...]
INFOMERCIALS 101 – Introduction
In the Direct Response industry, the term Infomercial generally refers to “long–form” (28.5 minute) direct response television advertising. However, for our purposes, we will also include “short-form” (:30, :60, :90 and two minute) direct response television commercials. In other words, pretty much any television production that is designed to generate a phone call or web [...]
COST-EFFECTIVE INFORMERCIAL PRODUCTION
Infomercial production in Utah is a wise move for any company looking for a high-quality, low cost production. In addition to The Sundance Film Festival, Utah is home to a thriving feature film industry, which has attracted many very talented producers, directors and crew. Located just an hour and a half flight from Los Angeles/Hollywood, [...]
Two More Awards For Barry Marketing Group!
Salt Lake City, Utah – – – The Barry Marketing Group, the leading Utah-based direct response infomercial production firm has been awarded two more Telly Awards for their television production work for the new Select Step Ladder by Little Giant. “We are especially excited about this year’s awards, because our production team has been honored [...]
Little Giant Ladders Launches Retail Campaign
Salt Lake City, Utah – – – Little Giant Ladders has launched a special Father’s Day promotion with Home Depot. The national television campaign runs in both the U.S.A (Home Depot and select Ace Hardware) and Canada (Home Depot and Canadian Tire). Select Step(tm) – Little Giant’s latest ladder innovation, with ten new innovations and [...]